Company Admin Performance Stats

If you've ever wondered how your marketing materials are performing, your rezora Company Admin account makes it easy to find out. From response rates to individual template performance, a wealth of data is available right at your fingertips. Here's a walkthrough of where to find it and what it means.

The Admin “Dashboard”

Marketing Response Rates

Your journey starts on the Dashboard, where you'll find the Marketing Response Rates section. This shows you Opens and Clicks over time, giving you a quick snapshot of how your audience is engaging with your marketing materials.

If your numbers look low at first, don't worry; that's often simply a reflection of the time period selected or how recently your team has been sending materials. Once your team is actively using the system on a regular basis, you should see these numbers grow accordingly.

You're not limited to one view either. You can change the time period to see different windows of activity. For example, selecting "All Time" and refreshing the graph will break performance down month by month, making it easy to spot which months were more active than others.

Recently Activated Marketing Materials

Scrolling down the Dashboard, you'll find the Recently Activated Marketing Materials section. This shows the Reach, Opens, and Clicks for the marketing materials your team has most recently activated. It is a great way to keep a pulse on what's currently in circulation.

Template-Level Performance

Want to dig deeper into a specific piece of content? The same kind of performance data is also available on the Templates page, broken down by individual template.

Sends/Uses: Clicking on this number reveals who has used the template and how many times. This gives you visibility into which team members are actively putting specific templates to use.

Reach: While individual contact details aren't shown for privacy reasons, you can see how many contacts a given team member's sends reached using that template.

Opens and Clicks: Similar breakdowns are available here as well, showing engagement at the individual template and user level.

Why This Matters

Together, these tools give you a complete picture of your marketing performance, from big-picture trends across your whole team to granular, template-by-template detail. Whether you're identifying your top-performing content or seeing which team members are getting the most engagement, these metrics help you make informed decisions about your marketing strategy going forward.