How do I add a button?

How to add a button to a marketing piece, including linking it to a URL, email, phone call, or text message

Written By Danny Schaffer

In the email editor:

  1. Click on the "Content" tab and expand the "Additional Elements" content category.

  2. Click and drag a Button area into a Row.

  3. Click the text in the button and type your call to action to help people take action!

  4. Head to the Content Properties area on the right. 

  5. In the Action section, paste the desired link in the URL field.

  6. Feel free to explore the "Button Options" area to customize the size and look of the button

A GIF showing a button being added, the text changed to "Schedule Your Tour", and a link added in the "Action" field.

 

Did you know it is also possible to link a button to send an email, dial a phone number, or send a text message?

Instead of adding a link to the “Open Web Page” area, click “Open Web Page” and select a different action from the drop-down menu:

Send an Email

  1. Select "Send Email"

  2. Enter the email address you want the link to connect to in the "Mail to" field, as well as a default Subject line and Body content

Make a Call

  1. Select "Make Call"

  2. Enter the phone number you would like them to call.

Note: Some desktop devices without a set-up calling application won’t be able to use this link type.

Send a Text

  1. Select "Send SMS"

  2. Enter the phone number you would like them to text.

Note: Not all email clients allow for SMS functionality. Check out this article for more info.