What is your Anti-Spam policy?

We understand that the legal jargon can be a bit of a slog to get through. In this article, we will try to detail our policies in a simpler-to-understand context and share some of the reasoning behind such a strict policy.

In support, we often get the following question from our users: "Can I use a bought or skimmed list in rezora?"

The answer: You cannot.

While CAN-SPAM is a bit grey on consent for emails, we have adopted a stricter policy. We require all contacts in your account to have explicitly given permission to be emailed by you. A list that you have bought or skimmed from an online source, registry, etc, does not fit this requirement. If we discover your account is using a bought or skimmed list, your account may be subject to termination.

The reason we take this approach is multifaceted. One of the largest reasons is to preserve our system's high deliverability. A contact who hasn't opted in is more likely to mark your email as spam, and a bought or skimmed contact is more likely to bounce or be a spam trap.

Any of these outcomes can hurt our sending servers' reputation, your own reputation, and your brokerage's as a whole, creating a risk of being blocklisted, which causes large numbers of emails to fail to deliver.

If you have any questions about the compliance and validity of your contacts, please don't hesitate to ask us for some insight at support@rezora.com